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The extensive Atlante family, in addition to the modern bar cabinet and a rich collection of sideboards, is enriched by an elegant TV stand.
The structure, available in the company’s iconic Canaletta walnut, or in ash, obtained from Porada’s own sustainable forests, is completed by two lateral drawers and a central container with flapdoor. The top is available in many materials: from marble to frosted back lacquered glass or wood for a more sophisticated and modern look. Thanks to the availability of different finishes, both for the top and the structure, Atlante modern TV stand is extremely versatile and suitable for various furnishing styles. The minimalist design and the clearly visible wood grain along all the edges, evokes the typical features of the Ziggy collection, to which it perfectly matches.
Carlo Ballabio
Since 2011 he has been in charge of product development director and designer at Porada. He was born in Cantù (Como) in 1967, in his twenties he studied at IPSIA G. Meroni of Lissone, near Milan, as a technician for the furniture and design industry. In 1990 he obtained a master’s degree in Industrial Design at Instituto Europeo di Design in Milan. After graduation, Ballabio worked for the Paolo Nava design practice and then for Paola Navone as senior designer. During his career he designed many products, some of which can be found exhibited at the Triennale in Milano. For Porada he designed many of the most popular products, including the highly successful Ziggy collection. What makes its design unique is the steadily search for the perfect combination of aesthetics and functionality.
Since 2011 he has been in charge of product development director and designer at Porada. He was born in Cantù (Como) in 1967, in his twenties he studied at IPSIA G. Meroni of Lissone, near Milan, as a technician for the furniture and design industry. In 1990 he obtained a master’s degree in Industrial Design at Instituto Europeo di Design in Milan. After graduation, Ballabio worked for the Paolo Nava design practice and then for Paola Navone as senior designer. During his career he designed many products, some of which can be found exhibited at the Triennale in Milano. For Porada he designed many of the most popular products, including the highly successful Ziggy collection. What makes its design unique is the steadily search for the perfect combination of aesthetics and functionality.
Brand Profile
Porada
Everything ‘s born from the love of wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin in this passion. It was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
The Porada collection is wide and varied, made up of a multitude of occasional furniture developed in cooperation with designers as Marconato and Zappa, Carlo Ballabio, David Dolcini, Emmanuel Gallina, Patrick Jouin, Tarcisio Colzani, Staffan Tollgard, Studio Opera, Gino Carollo, Dainelli Sudio and Studio Buratti among the others.
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