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The Softbay collection is characterized by its soft lines and consists of a bed, armchair and modular sofa.
Softbay Bed Max is designed to meet the need for cozy double beds with significant volumes that allow for strong customization of different settings. The legs, made of solid canaletta walnut or ash, become the distinctive element of the collection, enveloping the bed’s padding. The bed’s structure is made of birch plywood and solid fir, with polyurethane foam padding. The bed frame cover is available in all the fabrics of the collection, and it is fully removable, completing the silhouette of the bed. Softbay Bed Max is designed to offer not only a comfortable sleeping experience but also an elegant and personalized design element for the surrounding environment.
Giuseppe Viganò
Giuseppe Viganò is a product designer and art director. He dedicates himself to the industrial design of furniture products and to the art direction of companies in the sector. Giuseppe Viganò also provides consultancy for the creation of catalogues and personally manages photography, together with communication and advertising. Giuseppe Viganò Studio collaborates with various companies in the design industry, following partners from product design to prototype development and art direction. Innovation and creativity push Giusppe Viganò to use new materials that inspire him to create new products and collections. For Porada he has designed, among many other complements, the iconic Ara armchairs and the Softbay sofa.
Giuseppe Viganò is a product designer and art director. He dedicates himself to the industrial design of furniture products and to the art direction of companies in the sector. Giuseppe Viganò also provides consultancy for the creation of catalogues and personally manages photography, together with communication and advertising. Giuseppe Viganò Studio collaborates with various companies in the design industry, following partners from product design to prototype development and art direction. Innovation and creativity push Giusppe Viganò to use new materials that inspire him to create new products and collections. For Porada he has designed, among many other complements, the iconic Ara armchairs and the Softbay sofa.
Brand Profile
Porada
Everything ‘s born from the love of wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin in this passion. It was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
The Porada collection is wide and varied, made up of a multitude of occasional furniture developed in cooperation with designers as Marconato and Zappa, Carlo Ballabio, David Dolcini, Emmanuel Gallina, Patrick Jouin, Tarcisio Colzani, Staffan Tollgard, Studio Opera, Gino Carollo, Dainelli Sudio and Studio Buratti among the others.
