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Soft and enveloping lines that form gentle surfaces with comfortable roundness, distinguishing the entire Softbay collection, ranging from comfortable sofas and design armchairs to the upholstered double bed.
The solid Canaletta walnut wood end-feet define the extremity of these furniture elements, reminding the shape of a paper clip. These elements with the soft shape are distinctive, supporting and keep the entire structure together. The cover is available in different fabrics and leathers of the collection and makes the Softbay family suitable for the most different living room needs. The cover that best enhances all the elements is undoubtedly the Bouclage fabric, a precious blend of cotton, linen and wool.
Giuseppe Viganò
Giuseppe Viganò is a product designer and art director. He dedicates himself to the industrial design of furniture products and to the art direction of companies in the sector. Giuseppe Viganò also provides consultancy for the creation of catalogues and personally manages photography, together with communication and advertising. Giuseppe Viganò Studio collaborates with various companies in the design industry, following partners from product design to prototype development and art direction. Innovation and creativity push Giusppe Viganò to use new materials that inspire him to create new products and collections. For Porada he has designed, among many other complements, the iconic Ara armchairs and the Softbay sofa.
Giuseppe Viganò is a product designer and art director. He dedicates himself to the industrial design of furniture products and to the art direction of companies in the sector. Giuseppe Viganò also provides consultancy for the creation of catalogues and personally manages photography, together with communication and advertising. Giuseppe Viganò Studio collaborates with various companies in the design industry, following partners from product design to prototype development and art direction. Innovation and creativity push Giusppe Viganò to use new materials that inspire him to create new products and collections. For Porada he has designed, among many other complements, the iconic Ara armchairs and the Softbay sofa.
Brand Profile
Porada
Everything ‘s born from the love of wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin in this passion. It was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
The Porada collection is wide and varied, made up of a multitude of occasional furniture developed in cooperation with designers as Marconato and Zappa, Carlo Ballabio, David Dolcini, Emmanuel Gallina, Patrick Jouin, Tarcisio Colzani, Staffan Tollgard, Studio Opera, Gino Carollo, Dainelli Sudio and Studio Buratti among the others.
